Your sale offer probably sucks

👋 Happy Friday! Paperboy here.

Today’s Golden Nugget: Test BYOBs

Running a single-product store with lots of variants? Stop making your customers add products one by one. It's killing your AOV and frustrating your best customers.

Here are a few examples of my favorite BYOBs you should test instead:

These pages work really well for post-purchase & winback flows, and retention-focused campaigns. Avoid using them for top of the funnel though, my experience has been poor with that so far.

Oh, and our sponsor FoxSell specializes in building these. Reach out to them if you’re looking to BYOB!

Today’s Issue: Offer Testing with Email

95% of brands are running the same tired offers they've always used. No testing, no data, just vibes. Let me show you a better way.

Quick story: I had a client crush November 2024. We're talking 50% more revenue than last year, mostly in early November. They hit their holiday targets before BFCM even started.

The secret? We started testing their offers 2 months earlier on Labor Day.

Here's what we did:

• Took the BFCM offer the client thought was the best

• Created 4 challenger offers focused on profit

• Used Labor Day as our testing ground

Plot twist: One of the challenger offers drove 30% less sale volume... but 50% more profit. It was a bundle offer that completely changed their economics. Higher AOV, better shipping costs, the works.

Why this mattered:

1. Allowed for more ad spend per customer

2. Better inventory position

3. Room to scale when competitors ran dry

Here's the thing - you can do this testing anytime. Mother's Day, Father's Day, Labor Day, whatever. Just avoid your peak season (you know when that is).

To help you jumpstart testing, I’ll share this slide I made for my clients a while back to help them spark offer ideas:

Now get to testing!

February Campaign Thought Starters:

• January done already?! (resolutions focus)

• Valentine’s / Galentine’s

• Self Love / Singles’ Day

• President’s Day (USA)

• Super Bowl

• Winter Clearance

• Bundle up for the Winter

Meme of the Week

That’s all for now,
Paperboy 🗞

p.s. Did you like the newsletter? Hate it? Reply and tell me why! I read and reply to every message.

Newsletter Sponsors

AfterSell - Upsells that drive AOV without hurting CVR

Alia Popups - Engaging popups that grow your list

FoxSell Bundles - Build loyalty and AOV through bundling

I use all these sponsored tools for 7 & 8-figure brands at my agency. I would never promote a product I don’t personally use.