You Left 💰 in your Post-Purchase Flow

GM! Paperboy here 🗞️

Today’s Golden Nugget: Make ‘No’ Great Again

I just wrapped up an ABCD test for a client where we tested something so silly I’m almost too embarrassed to share.

A typical high-converting popup looks something like this:

We took the “No, Thanks” part of the popup and ABCD tested the copy as follows:

• No, Thanks (control)

• No, I don’t like discounts

• Reject Discount

• No, I prefer to pay full price

All 3 of the test options did better than the control. Ultimately we went from an 11.5% opt-in to a 13.5% opt-in with the “No, I don’t like discounts”.

Why does this work?

It breaks that automatic "no" response we all have with popups. Instead of mindlessly clicking away, people suddenly have to process what they're saying no to.

You're not just being clever - you're actually moving customers from auto-rejection into actively considering your brand. Pretty cool right?

And if you want more popup ideas, I use this website for inspiration.

Today’s Issue: Monetizing The Post-Purchase Flow

Ever feel like you could be doing more with your post-purchase flow?

I have a friend who runs growth at a $50M ecom brand who cracked it.

His team adds $1.50 to every order (that's a casual $1.5M annually) with a single email sent exactly 2 hours after purchase.

Here's the flow:

• New customer places their first order

• Wait 2 hours

• Send an email from brand’s warehouse manager saying "we're overstocked on X product"

• Offer them a heavily discounted bundle deal with X product in it

• Add urgency with a 24-hour deadline

He tested 8 different offers here - straight discounts, BOGO, cashback, you name it. The high-value bundle (high price point, big discount) won by a mile, generating 2x more profit than anything else they tried.

Now, yes, the warehouse manager angle is a bit gray hat. But that's just one way to do it. Test your own variables - different sender personas, timing windows, offer types. Just keep it authentic to your brand.

We're now targeting 10% AOV increases by combining this with Aftersell post-purchase checkout offers. Totally doable if you're willing to test consistently.

Disclaimer: Aftersell is a sponsor but we use them with most clients.

“How’s my email agency doing?”

I get asked this question by brands all the time.

Look, I get it. You're busy running a brand, you've hired an agency (or an email marketer), but something feels... off. Maybe revenue isn't growing as fast as you'd hoped. Maybe you're wondering if you're leaving money on the table.

Here's the thing: Most founders I talk to are shocked when I show them what's possible with their Klaviyo account.

That's why I do email marketing audits. I'll dive deep into your account, show you exactly how you stack up against similar brands, and give you a proven roadmap of quick wins and growth opportunities.

Want me to take a look? Click here to book a paid audit.

Meme of the Week

That’s all for now,
Paperboy 🗞

p.s. Did you like the newsletter? Hate it? Reply and tell me why! I read and reply to every message.

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I use all these sponsored tools for 7 & 8-figure brands at my agency. I would never promote a product I don’t personally use.